Shutterstock subscriptions have set the standard in prices and sales model of almost every image bank in the market, because they offer very low costs per image, in a very convenient system that allows buyers to access hundreds of downloads every month. Shutterstock Subscription: More and Cheaper Photos But they also offer a way to buy fewer photos individually, and without committing to periodic payments, through image download packages. Their innovative proposition, the monthly subscription to stock photos, has proven to be a great way to achieve that goal. Shutterstock Pricing: More Options to Buy Cheap Photos Onlineįrom the beginning, the aim of Shutterstock’s business has been to offer royalty-free, good quality, and very cheap photos. Today, Shutterstock is a giant in the sale of royalty-free audiovisual content, and the preferred image bank for most buyers. Not only does it house a library of more than 300 million photos, vectors, and illustrations, but it also includes a collection with millions of stock videos and another with an equivalent amount of music and stock sounds. And Shutterstock soon opened its doors for photographers and creatives from all over the world to sell their images through its site.Īs a result, the site has expanded enormously. In the more than 15 years since its inception, subscription to stock photos has spread to the entire market, adopted by virtually all relevant image banks. This innovative idea was so successful that it soon catapulted Shutterstock to the top of the royalty-free photo market on the web, and has remained there ever since. The key difference in his proposal was that, instead of selling the photos at low prices and demanding a minimum purchase (as the competition did), Oringer offered monthly subscriptions, which gave the client a certain number of images per month, in exchange for a fixed fee. It all started as a website where Jon offered 100,000 of his own royalty-free photos.
Shutterstock was founded and inaugurated in 2003, by photographer and programmer Jon Oringer (current CEO of the company).
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